This motto presides not just over the watch museum's presentation of watchmaking traditions in Saxony; it refers as well to the museum’s engaging approach to the phenomenon of time. Across 1000 square meters of exhibition floor space the museum allows unique exhibits to be experienced through multiple media. With its modern and interactive world of time the museum speaks to watch enthusiasts but also makes a conscious effort to interest families and young people who wish to know more about the secrets of time measurement and the intriguing economic history of the region.
Visitors are led through a series of chronologically arranged “Historical Rooms” that present an effective overview of developments in watchmaking technology. Unique timepieces and unusual exhibits deliver an impressive demonstration of progress. An uninterrupted path through the decades passes through several “Spaces in time”: they guide the visitor's eye to practical and technical aspects of the watchmaker's craft and present complex matters in such a way that lay persons and connoisseurs alike can appreciate them.