400,000th visitor welcomed to the German Watch Museum Glashütte

Visitor from Niemegk in Brandenburg becomes a milestone guest

At the end of our anniversary year, on Thursday, 16th May 2019, the German Watch Museum Glashütte received its 400,000th visitor.

The Schröters, a married couple, were warmly welcomed and congratulated by Lutz Roscher, deputy museum director of the German Watch Museum Glashütte. Heike and Lutz Schröter had actually wanted to explore the Ore Mountains by bicycle on the last day of their holiday, but the rainy weather upset their plans. So they decided to explore the surroundings of their holiday spot of Pirna by car and to visit Glashütte – the home of German watchmaking – for the first time. With a personal tour through the permanent exhibition, our honoured guests discovered the exciting history of Glashütte watchmaking. As a memento of their visit, the Schröter family received a “Räuchermann” traditional incense smoker exclusively designed for the watch museum – in the shape of a watchmaker and manufactured by means of traditional craftsmanship from the Ore Mountains.

International guests visit the museum
Since it opened in May 2008, the German Watch Museum Glashütte has captivated around 35,000 visitors a year from all over the world. In addition to national and international connoisseurs and enthusiasts, families, school classes and interested tourists also frequently come to see the watches manufactured in Glashütte.

About ten per cent of guests come from abroad. In terms of numbers, visitors from Switzerland, Austria, the Czech Republic and China are the best represented. But faraway countries such as Haiti, Brazil and Greenland can also be found amongst the 118 nations who have visited the museum in the past eleven years.

The museum as a cultural meeting point for the region

In addition to attracting international guests, the museum would also like to remain an attractive travel destination for visitors from the region. So, from this year, it has begun offering a fixed event calendar. Every month, two to three initiatives take place, aimed at a diverse audience. To start off, there is the public winding of the astronomical clock in the foyer on the first Monday of every month. Culinary guided tours such as the wine-themed “WeinZeit” event, series of talks and holiday programmes with varying themes, as well as highlights such as the Antique Watch Market this coming Sunday, 19th May 2019 and our Family Day on 1st June 2019 are on the agenda. With this varied programme, the museum aims to be perceived as a place for learning all about time in the cultural landscape of Saxony.